It sat at £899 for seven months.
Read once a day. Written down once a day. Never edited.
Then the part got expensive.
Memory spot prices more than doubled. The shelf price went up, and the part was the reason given.
The cost came back. The price didn’t.
Spot returned to where it started. The shelf price is still exactly where it was put.
NOBODY KEEPS
THE RECEIPTS
Filings live on EDGAR forever. Last Tuesday's price lives nowhere. Product pages get overwritten, not archived.
One storefront, read every morning, never overwritten.
Apple UK publishes a price, replaces it whenever it likes, and keeps no copy of the old one. Visible to anyone who looks, gone by the time anyone checks.
A record of what was published in public, and when. Not investment advice, and not an accusation about anyone. The chart above illustrates the pattern; no data has been collected yet.